Taking the art of tea to new heights and setting new standards in the world of tea, Dilmah has today pioneered the concept of Tea Radio; an international radio channel dedicated to world’s most popular beverage – tea. This exclusive station was launched on the 3rd of July 2015, at the culmination of the Dilmah Real High Tea Challenge 2015, and will offer its listeners and guests to the Dilmah t-Lounges around the world an experience in tea that has, thus far, remained unexplored.
Dilmah Founder, Merrill J. Fernando, firmly believes that tea, in itself, is a culture and lifestyle, and has remained so for centuries: “A natural herb discovered 5,000 years ago, it has inspired emperors and poets, commoners and kings whilst offering comfort, invigoration, inspiration and solace to many. For years, problems of mankind have been solved over a cup of tea. Whether they were problems between nations, amongst businesses, even in families, tea has been the soothing balm that helped their solution. The simple act of pouring a cup of tea provides pleasurable anticipation of the goodness that is to follow.” It is this understanding and recognition of tea that has inspired the launch of the world’s first ever tea-inspired radio channel by Dilmah.
The channel will share with its audience the journey of tea through historic quotes and references and the many innovative new trends and concepts in tea, including its advanced healing properties, and tea-inspired gastronomy and mixologoy. Listeners will also enjoy interviews with the legends and masters in the contemporary culinary scene, and renowned personalities in the field of tea. These exciting segments on Tea Radio will be accompanied by an eclectic collection of hit music spanning two defining eras, the 80s and 90s, complimented by smooth jazz on evenings. The music of Pat Metheny, Norah Jones, George Benson, Chris Botti, Michael Brecker and even Keith Jarrett will be heard over the radio and in our t-Lounges across the globe, evoking an aura of stylish sophistication and relaxed ambience.
The t-Lounge by Dilmah offers the most comprehensive and authentic tea experience that has lead to a vibrant revival in tea. Tea Radio by Dilmah recognizes this rising renaissance and provides further avenues for the evolution of tea.
